Axis hosts its second high-impact technology conference at Expo 2020

On 17 November 2021, Axis Communications, a global leader in the security and video surveillance industry, hosted its second conference at Expo 2020, presenting the latest transformative technologies in the world of AI and surveillance. Titled ‘Artificial intelligence for a smarter, safer tomorrow‘, the conference brought together the insights from industry experts to highlight the various challenges and opportunities that come with using artificial intelligence (AI) to create a safer, smarter, and more sustainable future.

In today’s data-driven age, AI is leading a fundamental shift in the way we collect, analyse, and utilise information, providing us with unparalleled insights and capabilities that were never possible before. Modern surveillance systems generate tremendous amounts of data, but with traditional approaches, most of this valuable information is never used. However, with the power of more advanced cameras, Internet of Things (IoT) sensors, and surveillance analytics, today’s security technologies harness these insights to improve public safety, urban mobility, and environmental sustainability, as well as streamline operational efficiencies.

AI-enabled cameras are able to classify objects and events to trigger specific responses, and the metadata AI assigns to video content also allows thousands of hours of footage to be searched and collected faster and in more detail, greatly reducing the need for manual involvement. But with all the astounding capabilities and benefits that come with surveillance analytics, it’s also important to understand their limitations, responsibilities, and best practices.

Steven Kenny, Axis Architecture & Engineering Program Manager EMEA.

At the conference, Steven Kenny, Axis Architecture and Engineering Program Manager EMEA, showcased a presentation on the significance of cybersecurity and maintenance. “The concept of CyberPhysical security looks at the cybersecurity consideration of your physical security systems. This area is often overlooked when evaluating your technology partners, yet an increase in cyber-attacks would suggest that video surveillance systems are being targeted. What are the potential risks to your organisation should this happen, and what can be done to mitigate these attacks?” Kenny concluded.

Ettiene van der Watt, Regional Director, Middle East & Africa, Axis Communications.

AXIR Consulting

After the event, Ettiene van der Watt, Regional Director, Middle East & Africa at Axis, commented, “Our conversation on AI showcased the immense opportunity technology has to offer to society and how we can tap into its power to keep us safe. Innovative cameras, Internet of Things (IoT) sensors, and surveillance analytics are the gateway to enabling a smarter future for businesses, our environment, and overall urban life. At Axis, we are consistently working towards developing the best applications and ethical usage of new technologies”.

The ‘Artificial intelligence for a smarter, safer tomorrow‘ conference proved to be an insightful experience that took a deep dive into how the latest industry trends in AI and security are shaping our world for the better.

If you missed the event but would like to hear more about what the panel experts had to say, be sure to catch up with this session on-demand: https://www.expo2020.axis.com/events/2

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